Denver SEO Image Results Are Back

Recently, in Google search results…

Last summer, Google was testing many new technologies that are now a regular part of search results, such as Google Profiles. They had been very aggressive in adding video and images into results as well. This meant that in addition to the ten links, there were video, image, map and profile results that were all in the mix.

Google then backed away from so aggressively integrating those results into search results, and has been slowly refining and redefining their layout.

• Changed the width of the results so that instead of 100% browser width, results now have a maximum width. Many people believe that this is to increase click-through rates for the sponsored results.
• Added real-time search results (“Latest results from…”) from Twitter and news websites after they brokered a deal to access Twitter data
• Added weather, sports results, and other “factual” results above organic results
• Increased the width of the “OneBox”

There have been many changes over the past year, and many more will come.

Images return in “Denver SEO” search results

Google shows images for the search Denver SEO...is that what users are wanting?

During that span of time last year, images were shown for the query “Denver SEO,” but since then have disappeared.  Now, they are back, and given a prominent location in the search results (currently between position 3 and 4).When a user searches for Denver SEO, why would they want an image? The only explanation I can think of is that SEOs may be clicking on their own image results to artificially give weight and relevance to something that I believe isn’t hugely relevant.

What’s even more interesting is that some of the images don’t even have alt text or title attributes that Google would read to know what the image is about. Thus, Google is simply inferring that the images are relevant based on the surrounding content and the name of the image file itself.